Did you know that Instagram has more than 500 million active visitors per month? What have other markets this potential for sales and marketing?
Today, the use of social networks for marketing and sales has become more efficient and common within companies. Most people used to think it is a waste of time advertising on social media however now they have discovered how big and wide social media and it impacts is if used correctly.
Despite knowing the importance of these social networks still some organisations don’t have a specific strategy to do advertising so they act without a plan. For example, today a significant number of organisations have an Instagram page, but they can not use their page sufficiently to advance their marketing and sales objectives.In this post, we have tried to introduce solutions that can enhance the efficiency of you sales and marketing efforts.
1. You should have between one to three Instagram posts Every day
The best way to obtain positive results in the business of Instagram is to have an active presence on the network.The number of posts depends on your goals, but we can point to some successful examples in this regard. The most followed Instagram accounts post at least an average of 95 new posts every month.
If you want to have access to a significant portion of this large market you need to have a strong presence in it, and it is not possible except by placing enough posts on a regular basis. We can use Homepolish as a demonstration. The company adds 2 new posts on their page every day and on average they get 2000 of new followers.
The worst thing that can be done in this social network is buying followers. This strategy will only waste your money because your audience that has been added this to your followers are never linked to you and therefore you do not assist in marketing and sales.
2. Understand Instagram algorithms
Last summer Instagram changed its algorithm. The social network show posts to you that think you’re most interested in them. Businesses may see this change as a negative aspect of this social network because the Instagram will show posts of their friend that they visit and view more but the good news is that businesses can still have control over algorithms.
If the content that you produce has a high quality, then you do not need to worry. Using engaging video, story reading, referring to hot events, according to the educational aspect of Posts and… can help to increase the number of followers in an organic form.
3. Focus on your images description
Since Instagram is a photo-centric social network, usually all your focus is on the image and because we want to publish it as soon as possible and so we pay less attention to the written side of our posts. The good description or text’s of the photo can cause a good reaction allowing your brand to make an emotional bond with your audience.